Design Methods #3 – Cognitive Mapping
Cognitive maps reveal people’s underlying decision making rules. They are a visual representation of how we make sense of a problem, issue or idea, revealing how we think about the problem and how we...
View ArticleDesign Methods #9 – Triadic Elicitation
Triadic elicitation (often called triading) is an interviewing technique that helps to identify deep-seated perceptions, attitudes and feelings towards brands, products, services (and people). The...
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